Tailormade biking and walking travels
"Slow down to see the world"
It's been almost 50 years since we made a conscious decision, on the back of a cocktail napkin, to encourage people to "slow down to see the world." Ever since, Butterfield & Robinson has been leading trips that amble where others stride, linger where others inhale, bike where others motor and sip where others quaff. In the words of Gypsy Rose Lee, a woman who, if nothing else, knew the value of doing things very, very slowly:
In 1966, George Butterfield, Martha Butterfield (née Robinson) and her brother Sidney Robinson took some students to Europe for a bike trip. Their idea was to spend each day biking to places they’d discovered on earlier travels, then go out for a great dinner and a bottle of wine. It must have been one hell of a trip, because today Butterfield & Robinson offers more than 100 exhilarating trips all over the world. We’re obsessed with quality, not quantity.
As George is fond of saying, “We never wanted to be the biggest travel company, just the best.”
A whole new style of travel was born of that first bike trip—as was a new style of travel company. Almost five decades after that first adventure, B&R still holds true to the fundamental values that make us unique and have guided us since the beginning.
Custom trips made to fit
To celebrate our 50th year in business, we’ve dipped into the archive to craft new trips for 2016 that revisit some of our favourite corners of the globe.