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Tailor-made nutrition for every dog

We started because we know that every dog is an individual with unique needs, and that tailor-made nutrition paired with lifetime blend-evolution is the best way to feed for long-term health and vitality. We have brought together a team of 15 dog-loving experts in their field who are dedicated to bringing the benefits of tailor-made nutrition to every dog.

Our head vet has experienced the impact of different diets on the pets in his surgery and realised that the best way to deliver effective health benefits through nutrition was to create unique diets for each animal. This insight along with in-depth research, including analysis of detailed pet growth curves and nutritional requirements based on a wide variety of physical and lifestyle variants, has allowed us to understand the exact needs of thousands of dogs. And also to create the systems that design perfectly optimised food and feeding plans for each individual dog.

We validate all of our research with an independent nutritionist who has nearly 30 years of experience in animal nutrition. From a Degree in Animal Sciences and a PhD in Nutritional Biochemistry to varied research and development roles within the pet food industry, formulating and developing diets, studying feeding habits and ensuring strict quality control as well as lecturing nutrition students, our go-to pet food nutrition expert is uniquely qualified to ensure we are delivering the best for every dog.