De Beers

We have an outstanding heritage of diamond expertise that stretches back over a century, which we have applied daily to the innovation and creative talent of our jewellery design since the creation of De Beers Diamond Jewellers in 2001. In 2002 the first De Beers Diamond Jewellers store opens in Old Bond Street, London. Our London flagship store remains in this location today though our network of stores has since grown to over 30 worldwide. Honouring our first store, a new engagement ring design is named ‘Old Bond Street’. The solitaire uses a classic design to accentuate the diamond’s exceptional cut. The DB Classic engagement ring is the iconic De Beers solitaire setting. The simple shank of the ring holds its exquisite solitaire diamond in a unique V shape, giving the diamond maximum light performance, allowing it to shine in all its brilliance.

Bespoke Engagement Rings

Diamond specialist De Beers is introducing an exclusive new in-store service called "For You, Forever", designed to help you in your quest for the perfect engagement ring. Couples are invited to make an appointment for a personal consultation with a De Beers Brand Ambassador, who will guide you through the process of developing and designing your bespoke diamond engagement ring. During the consultation your Brand Ambassador will share original drawings and the inspiration behind each De Beers design and discuss your likes and dislikes to get a better idea of what your dream engagement ring looks like.

Every part of the ring is taken into consideration, from the diamond and setting to the style and design. De Beers is renowned for the range and quality of its diamonds, with the whole spectrum of cuts available, from the sparkling round brilliant cut to the antique emerald cut, in different carat weights, colours and clarity. When you have finalised your design, your ring will be individually handcrafted by one of De Beers' master craftsmen.

Alongside this innovative new service, De Beers is pioneering a new in-store iPad tool that allows you to effortlessly compare different ring styles and individual diamonds at the swipe of a finger.