G.J.Cleverley

For over 50 years G.J.Cleverley & Co is where you will find the best of bespoke English shoemaking and craftsmanship. Situated in the beautiful 19th century Royal Arcade just off Old Bond Street, Cleverley is at the heart of London’s West End. 

A pair of George Cleverley's bespoke shoes are a work of art, individual to their owner. They are created by the close teamwork of specialized craftsmen, all of whom have served long apprenticeships to acquire their particular skills.

From the moment you enter Cleverleys wood panelled showroom you will be looked after by a highly skilled member of staff who will discuss every aspect of your requirements and desires with you - ensuring you get the exact shoe you want in terms of look, shape, material and style whilst taking into account any other specific needs you may have.

Then while bearing this in mind your feet will be measured with an outline and various girth measurements. These are used to create a three dimensional map used to explore the best balance and lines for your feet.

Following this consultation a pair of bespoke beech wood lasts will be carved especially for you encompassing every aspect of your foot, its movement and your chosen style.

After your first pair of shoes have been made and the correct fit and look of shoes is achieved, the pair of lasts will remain in the store. By keeping the lasts at Cleverley's you can request your next pair of shoes at any time, from anywhere in the world and be confident that in three months a new pair will be sent which will again be perfect for you.